Speculation is mounting across the gaming community that Nintendo is preparing a major Direct presentation for mid‑September 2025. Multiple industry insiders, including the often‑accurate SwitchForce, have hinted at a September 12 date, which conveniently falls just one day before the 40th anniversary of the original Super Mario Bros. in Japan. Video Games Chronicle has also reported hearing from its own sources that a Direct is indeed planned for that week, though it stopped short of confirming the exact day. The timing would align with Nintendo’s long‑standing tradition of hosting a general Direct in September almost every year, using the event to set the stage for its holiday lineup.
The anniversary of Super Mario Bros. is fueling much of the excitement, as Nintendo has a history of marking such milestones with special announcements or releases. Fans are speculating about everything from a brand‑new 3D Mario title to a compilation of past games, similar to the Super Mario 3D All‑Stars collection that celebrated the series’ 35th anniversary. The date also positions the Direct just ahead of other major releases, such as Pokémon Legends: Z‑A in October and Kirby Air Riders in November, making it a strategic moment to reveal one more blockbuster for the year.
Another strong candidate for the spotlight is Metroid Prime 4: Beyond, which has recently received multiple age ratings in different regions, suggesting it is nearing completion2. Many believe the Direct could finally deliver a release date for Samus Aran’s long‑awaited return, potentially targeting a December launch to capitalize on the holiday season. Other possibilities include updates on the rumored New Super Mario Bros. Collection, fresh content for ongoing titles, and perhaps a surprise or two aimed at showcasing the capabilities of the Nintendo Switch 2.
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Nintendo has remained silent on the matter, but the consistency of the reports, the historical precedent for September Directs, and the convergence of major anniversaries and pending releases combined create a sense of inevitability. Until an official announcement arrives, fans are left to watch the calendar and speculate, but the signs suggest that September could bring one of Nintendo’s most significant presentations in recent years.
